I guess I’m fairly lucky (or some might say unlucky) when it comes to social media. I have a couple hundred Twitter followers, and even fewer friends on Facebook. My problem is, sometimes even just a few hundred feels like too many. I may be one of the few marketers, who doesn’t really have a burning desire to have many, many more mutual...

To Unfollow or not to Unfollow. That is the question I find myself asking more and more lately, as notices of new twitter direct messages arrive at my inbox. Rather than an opportunity to connect with an old friend, or learn something about a potential new friend, almost all of these direct messages are something along the lines of … “Thanks for...